Community Challenge: Discover your target customers

Our 3-Week Community Sprint event begins today, May 31st!

I am very excited to do this with the BetaCollective community. If you have not signed up already please use the eventbrite link below to get a separate email list so we don't spam anyone not able to partake in the challenge. If you have already signed up via eventbrite. You are good to go! You'll get all the subsequent emails.

Why is Customer discovery so important especially before you build anything?

Well one of the top 3 mistakes that startups/new businesses encounter is building something nobody wants.

More startups fail from a lack of customers that from product or tech failure.

Hence, customer discovery is a necessary prerequisite to building a minimum viable product (MVP). I mean you don’t want to build a product no one wants right?! 😬

🤝 Key Outcomes of the challenge: At the end of this you will have discovered problem solution fit and be able to distinctly  describe the personas that will be using your product.

👀 Who is this for?

Everyone is welcome to join! You don't need to have a tech, or business background. We just want to help you build your business one step at a time!

This is a 3-week sprint focused on customer discovery. It begins at 9 AM (Central) on the 31st of May, 2021, and ends with a closing event at 12 PM on June 18th.

This community sprint event are project-based challenges that can be done with fellow beta collective members. If you have been putting off building your company, we hope initiatives like this will help you jump-start the process. We essentially want to help you all build businesses we did say we wanted to make an economic impact after all!

👉🏾 If you would like to join the challenge, use: https://www.eventbrite.com/e/3-week-sprint-launch-discover-your-target-customers-tickets-137920398625‌

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💪🏾 This challenge will have 3 main parts:

1. Understanding or building your business thesis
2. Building the value proposition
3. Validating problem solution fit‌

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Tools resources and platform we will be using.

We will be using slack to communicate, and ask questions and I will put whatever extra resources we need in there (pdfs, ppts etc).

Link to slack:‌

Join The Beta Collective on Slack

Slack is a new way to communicate with your team. It’s faster, better organized, and more secure than email.

SlackSlack

Slack channel for the challenge is: #Customer-discovery-challenge

And we will also be using Notion for some upcoming parts of the challenge. (No worries more deets coming on that.)‌

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🖥 So for today's challenge: 🥁🥁🥁

Create the first part of your business thesis. To do this you have to answer the following questions:

1. What do we do as a company?
2. Who is our customer?
3. Why will customers buy our products?

At the end of the day we ask that you share what you have discovered with us in the slack channel. And if you have some difficulty with the challenge we can help out.

Resources to help you figure out this challenge‌

Why the Lean Start-Up Changes Everything

Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start se…

Harvard Business ReviewSteve Blank

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📽 Tomorrow's Preview: we will complete the business thesis, and begin working on assumptions.

Alrighty then, catch you over in slack. And happy memorial day!

Best,

Ukeme‌

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